40+ Years in NYC Real Estate
5K+ Affordable Units Developed
5 Boroughs Served
Overview
Larry Hirschfield is a New York City-based real estate developer, housing preservationist, and the founder of ELH Mgmt. With more than four decades of experience, he is widely recognized as one of the most active developers of affordable and mixed-income housing in the five boroughs.
Larry Hirschfield's career is defined by an enduring commitment to expanding access to quality, affordable housing in communities that have historically been underserved by private capital. From his earliest acquisitions in Brooklyn during the 1980s to landmark developments in the Bronx and Coney Island, Hirschfield has pursued a development model that prioritizes long-term community impact over short-term financial returns.
His firm, ELH Mgmt, manages a substantial portfolio of residential properties across New York City, combining in-house development, construction management, and property operations. The company's approach integrates public subsidy programs, tax credit financing, and public-private partnerships to deliver housing that remains affordable for generations.
For a comprehensive view of Larry Hirschfield's work and portfolio, visit larryhirschfield.com or the official portfolio.
Professional Background
Larry Hirschfield's path into real estate is unconventional by industry standards. Before becoming one of New York City's most prolific affordable housing developers, he pursued a career in the music industry — an experience that, by his own account, instilled in him a comfort with risk and an ear for what communities genuinely need.
From Music to Real Estate
In the early 1980s, Hirschfield pivoted from the music business and began investing in residential properties across Brooklyn at a time when the borough was experiencing severe urban disinvestment. While many private investors avoided distressed neighborhoods, Hirschfield saw opportunity not only in the real estate itself, but in the potential for rehabilitation to restore communities.
Brooklyn Redevelopment (1980s–1990s)
Throughout the 1980s and into the 1990s, Larry Hirschfield built a reputation as a hands-on developer willing to undertake the comprehensive rehabilitation of severely distressed multifamily buildings — properties that traditional lenders and developers had written off. Working in neighborhoods including Crown Heights, Flatbush, and East New York, he developed expertise in navigating New York City's complex regulatory landscape, including Housing Preservation and Development (HPD) requirements, affordable housing financing structures, and tenant protection frameworks.
Coverage in outlets including The Real Deal documented his rehabilitation work in Prospect Heights, where a fire-damaged building was restored to productive residential use — a microcosm of the larger neighborhood revival happening across Brooklyn.
Founding of ELH Mgmt
Drawing on lessons from two decades of Brooklyn development, Larry Hirschfield founded ELH Mgmt to create an integrated platform capable of managing the full lifecycle of affordable housing — from site acquisition and financing to construction management, lease-up, and long-term operations. The company's structure allows Hirschfield to maintain a direct, owner-operator relationship with every asset in the portfolio.
A profile in The New York Times captured a personal dimension of Hirschfield's life during this formative period, offering a glimpse of the man behind the developments as he built both his family and his business in New York City.
ELH Mgmt and Development Strategy
ELH Mgmt is the operational and development platform through which Larry Hirschfield executes his real estate vision. The company manages a diverse portfolio of residential properties across New York City's five boroughs, with particular concentration in the Bronx and Brooklyn — neighborhoods where the demand for quality affordable housing remains acute.
Affordable Housing Focus
At the core of ELH Mgmt's strategy is a commitment to creating and preserving housing for low- and moderate-income New Yorkers. The firm leverages a range of financing tools — including Low Income Housing Tax Credits (LIHTC), HOME Investment Partnerships Program funds, and New York City Housing Development Corporation (HDC) financing — to ensure that affordability is locked in over multi-decade regulatory periods.
Rehabilitation and Preservation
ELH Mgmt has developed particular expertise in the rehabilitation of existing housing stock. Rather than pursuing greenfield demolition, Hirschfield's firm prioritizes adaptive reuse and gut rehabilitation — preserving the architectural character and community ties of existing neighborhoods while dramatically improving living conditions for residents.
"The goal was never just to build housing — it was to build communities that work for the people who live in them."
Public-Private Partnerships
ELH Mgmt has been an active participant in New York City and New York State affordable housing programs, working in close partnership with HPD, HDC, the New York City Housing Authority (NYCHA), and the State of New York Mortgage Agency (SONYMA). These relationships have enabled the company to access below-market financing and regulatory relief essential to making deeply affordable projects financially viable.
Affordable Housing in NYC
New York City's affordable housing crisis is among the most severe of any major American city. With vacancy rates near historic lows and median rents far exceeding what lower-income households can afford, the need for committed private developers willing to engage in long-term affordability preservation has never been greater. Larry Hirschfield has been a consistent presence in this space for over four decades.
Long-Term Housing Solutions
Unlike market-rate developers who may seek to convert affordable housing to luxury residential once regulatory agreements expire, Larry Hirschfield has consistently pursued extended affordability commitments — often accepting 40- or 50-year regulatory agreements in exchange for favorable financing. This approach reflects his view that affordable housing should function as a long-term community anchor, not a temporary policy intervention.
Community Revitalization
Hirschfield's projects in the South Bronx, Central Brooklyn, and Coney Island have often served as catalysts for broader neighborhood stabilization. By investing in historically disinvested communities, ELH Mgmt has helped attract additional public and private investment, support local businesses, and restore confidence in neighborhoods that had experienced decades of population loss and physical decline.
Neighborhood Impact
The tangible impact of Larry Hirschfield's work is visible across dozens of New York City neighborhoods. Thousands of families who might otherwise face displacement or homelessness are housed in ELH Mgmt-managed properties with regulated, affordable rents. Community facilities co-located within mixed-use developments — health clinics, early childhood education centers, community gardens — amplify the social value of each project.
Notable Projects
Larry Hirschfield and ELH Mgmt have developed and managed a significant body of work across New York City. The following projects represent some of the most impactful in his portfolio.
South Bronx
La Central
La Central is a landmark mixed-use affordable housing development in the South Bronx, one of the largest and most complex affordable housing projects in New York City's recent history. The multi-building development delivers hundreds of affordable residential units alongside community facility space, including a YMCA, school space, and health services — a true mixed-income, mixed-use community hub.
Mixed-Use Ground-Up Community Facility
Brooklyn
Coney Island Commons
Coney Island Commons represents ELH Mgmt's commitment to developing quality affordable housing in coastal Brooklyn. The project delivers new construction affordable units in a neighborhood historically characterized by aging housing stock, providing residents with modern amenities while maintaining long-term affordability restrictions.
New Construction Coastal Brooklyn Affordable
NYC
Casa Celina
Casa Celina is a residential development that reflects Larry Hirschfield's focus on serving specific vulnerable populations, including seniors and formerly homeless households. The project integrates supportive services with affordable housing units, demonstrating ELH Mgmt's ability to deliver complex, service-enriched housing developments.
Supportive Housing Senior Residents Services
Brooklyn
Stanley Commons
Stanley Commons is a mixed-income residential development that demonstrates ELH Mgmt's capacity for large-scale ground-up construction. The project adds significant affordable housing capacity to a high-demand Brooklyn neighborhood, contributing to the borough's long-term housing supply goals and providing stable, quality housing for working families.
Mixed-Income Ground-Up Brooklyn
Crown Heights, Brooklyn
The Imperial Apartments
The Imperial Apartments rehabilitation is among Larry Hirschfield's most emblematic projects — a large-scale gut rehabilitation of a historic Brooklyn multifamily building that had suffered years of deferred maintenance and physical deterioration. Working through New York City's regulatory rehabilitation programs, ELH Mgmt transformed The Imperial into a modern, energy-efficient affordable housing complex while preserving the building's architectural presence in the Crown Heights streetscape. The project is a case study in how private capital, thoughtfully deployed with public support, can transform distressed housing stock into lasting community assets.
Rehabilitation Historic Preservation Crown Heights Gut Renovation
Leadership and Industry Recognition
Beyond his development activity, Larry Hirschfield has been an active participant in the policy and advocacy landscape surrounding affordable housing in New York. His engagement with government programs and industry organizations reflects a broader commitment to shaping the conditions under which affordable housing gets built and preserved.
Neighborhood Entrepreneurs Program (NEP)
The Neighborhood Entrepreneurs Program (NEP) was a New York City initiative designed to transfer ownership of city-owned in rem housing to private developers with the capacity and commitment to rehabilitate and manage them long-term. Larry Hirschfield and ELH Mgmt were active participants in the NEP, acquiring and rehabilitating distressed city-owned buildings in Brooklyn and the Bronx — converting vacant and deteriorated properties into functioning, occupied affordable housing.
Third Party Transfer (TPT) Program
The Third Party Transfer (TPT) program allowed New York City to transfer severely distressed privately owned tax-delinquent buildings to new ownership for rehabilitation. ELH Mgmt participated in the TPT program, taking on buildings that their former owners had been unable or unwilling to properly maintain, and completing comprehensive rehabilitations that brought the properties back to livable condition.
Industry Affiliations
Larry Hirschfield's industry involvement includes engagement with:
Citizens Housing and Planning Council (CHPC) NY State Assoc. for Affordable Housing (NYSAFAH) NYC Housing Preservation & Development (HPD) NYC Housing Development Corporation (HDC) Neighborhood Entrepreneurs Program (NEP) Third Party Transfer Program (TPT)
Press and Media Recognition
Larry Hirschfield's work has been covered in leading New York real estate and general interest publications. The Real Deal profiled ELH Mgmt's rehabilitation of a Prospect Heights building that had been gutted by fire — an example of the firm's willingness to undertake challenging projects that most developers would avoid. The New York Times has also featured Larry Hirschfield, reflecting his standing as a recognized figure in New York City civic and professional life.
Additional professional insights and commentary from Larry Hirschfield are available on Featured.com, Vocal Media, and through his public presentations on Slides.com.
Development Philosophy
Larry Hirschfield's approach to real estate development reflects a distinctive philosophy — one that places long-term community outcomes ahead of short-term financial optimization. This philosophy has shaped every aspect of ELH Mgmt's work, from project selection and financing to design, construction, and long-term management.
Long-Term Affordability
Hirschfield's commitment to long-term affordability is structural, not rhetorical. ELH Mgmt routinely accepts extended regulatory agreements — often extending 40 to 60 years — that legally bind developments to serve low- and moderate-income households. This willingness to accept long-term constraints reflects a genuinely held belief that affordable housing serves a social function that transcends the typical investment holding period.
Sustainability and Resilience
As the affordable housing sector has grappled with the realities of climate change and rising energy costs, ELH Mgmt has integrated sustainability practices into its development and rehabilitation work. Energy-efficient building systems, green roofs, and resilient design features reduce operating costs for building owners and utility expenses for residents — making sustainability a tool for deeper affordability, not just an environmental credential.
Community-First Development
Perhaps the most distinctive feature of Larry Hirschfield's philosophy is his insistence on community engagement as a core part of the development process. Rather than parachuting into neighborhoods with preconceived designs, ELH Mgmt invests time in understanding local needs, working with community boards, tenant advocacy groups, and local elected officials to shape projects that genuinely serve the communities where they are built.
This approach has not always been the fastest or easiest path to project completion, but it has produced developments that are embraced by their communities — and that continue to function as neighborhood assets decades after their completion.
To learn more about Larry Hirschfield's approach and current work, visit about.me/larryhirschfield or connect with him on LinkedIn.
Online Profiles and Resources
Larry Hirschfield maintains an active presence across a range of professional and media platforms. The following links provide additional context, commentary, and portfolio information.
Frequently Asked Questions
Who is Larry Hirschfield?
Larry Hirschfield is a New York City real estate developer and the founder of ELH Mgmt. He is recognized for his decades-long commitment to affordable housing, property preservation, and large-scale community development throughout New York City's five boroughs. With over 40 years of experience, he is one of the most active and mission-driven developers in New York City's affordable housing sector.
What is ELH Mgmt?
ELH Mgmt is a New York City-based real estate development and property management company founded by Larry Hirschfield. The firm specializes in acquiring, rehabilitating, and managing affordable housing properties, with a portfolio spanning the Bronx, Brooklyn, and other boroughs. Visit elhmgmt.com to learn more.
What projects is Larry Hirschfield known for?
Larry Hirschfield is known for major affordable housing developments including La Central in the South Bronx, Coney Island Commons, Casa Celina, Stanley Commons, and the rehabilitation of The Imperial Apartments in Crown Heights, Brooklyn. A full project portfolio is available at larry-hirschfield-portfolio-2d22a622.base44.app.
What is Larry Hirschfield's role in NYC affordable housing?
Larry Hirschfield has played a central role in New York City's affordable housing ecosystem for over three decades. Through ELH Mgmt, he has developed and preserved thousands of units of affordable housing, working with city and state agencies through programs including the Neighborhood Entrepreneurs Program (NEP) and the Third Party Transfer (TPT) program. He has also been affiliated with advocacy organizations including CHPC and NYSAFAH.
Where is Larry Hirschfield based?
Larry Hirschfield is based in New York City, where he operates ELH Mgmt and pursues real estate development projects throughout the five boroughs, with particular focus on the Bronx and Brooklyn.
What type of real estate does Larry Hirschfield develop?
Larry Hirschfield focuses primarily on affordable and mixed-income residential housing. His work encompasses ground-up development, rehabilitation of distressed properties, and long-term preservation of affordability through public-private partnerships and tax credit financing. He does not pursue luxury or speculative market-rate development.
How did Larry Hirschfield get into real estate?
Larry Hirschfield transitioned into real estate from the music industry. He began investing in Brooklyn real estate during the 1980s, a period of significant urban disinvestment, and built his portfolio through hands-on rehabilitation of distressed properties. This experience laid the foundation for the founding of ELH Mgmt.
Is Larry Hirschfield affiliated with any housing or industry organizations?
Yes. Larry Hirschfield has been affiliated with the Citizens Housing and Planning Council (CHPC) and the New York State Association for Affordable Housing (NYSAFAH), among other organizations dedicated to expanding and preserving affordable housing in New York. He has also worked extensively within city-sponsored programs including NEP and TPT.